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   Adventure Diva Holly Morris Is One Girl on a World Pilgrimage
By Kathleen Gasperini photos by Mark Van S

This is a story about Holly Morris--a woman who lives up to the accolade she so often gives other inspirational women around the world--an adventure diva. Unknowingly, in the wake of her pilgrimage to discover divas around the globe for her television series, Adventure Divas, Holly, 35, has become one herself. Welcome to her world--a place where women icons do exist--in places rarely visited and even less understood.

The concept for Adventure Divas, Holly recalls, was a culmination of her experience and interest during the years she was the editor at the feminist book publishing house, Seal Press, in Seattle. The concepts and stories of women divas around the world surrounded Holly.

"But I was turning 30," recalls Holly, and I went to Sumatra for a month and came back from traveling very clear-headed and inspired to make a change in my life." That change came in the form of combining work and play with a commitment to womenıs ethics. Taking advantage of what she knew about women, travel, and media, she decided it was time to take her ideas and launch a "girl-driven media empire," as she calls it, dedicated to these concepts. "It was strategic also in that these ideas werenıt just mine. I saw this huge demographic that wasnıt getting spoken to. I thought, it would be great to give this demographic more visibility."

The result was the launch of Adventure Divas, a television series on PBS featuring her global search for modern-day heroines, and a website, www.adventuredivas.com.

"We want to have a multi-media approach for this whole thing. I come from book publishing, but I want to have a bigger impact. Television is the most impactful medium there is," explains Holly. "It is a borderless globe. I want to take these ideas into that medium. The website isnıt an ad for the show but a medium in and of itself. Some of the ideas and sensibilities [of Adventure Divas] can go into any medium, and you have proved that in the magazine world with W.i.g., too. As for the web, you can go there and get additional information about the show. For example, in TV you can send messages visually, but thereıs a lot that we wonıt put in. There are no limits [to the web], thatıs the nice thing about it. Also, with the timeliness factor on the web, we can move forward and convey the spirit on the pilgrimage right away."

Each Adventure Diva show is aired in a different country, taking the viewer inside its culture, not by means of the usual tourist fare of sites and museums, but through the people. "The roadmap," says Holly, "is the people and their stories." The result is as thorough an understanding of a country and its culture as is possible without actually being there. As for the female-slant, "My ethic about celebrating women is another component of the pilgrimage. Weıre melting genres of women and geography thatıs scrappy and soulful at the same time. I hope people will respond to that."

I did. What intrigued me most about the teaser, the website, and chats with Holly, was that if there were all these women doing impactful things in places such as the "non-country" of Cuba, who else was I missing? Like an astronaut glimpsing Earth from the moon for the first time, I was suddenly in a larger world, filled with new stars almost too overwhelming to count.

According to their website, the Adventure Divaıs mission in Cuba, their first show, "was to show something beyond Fidel, the embargo, or that cob-webbed Bay of Pigs." As Holly pointed out, most women from our generation werenıt even around during the Cuban Missile Crisis in 1963.

"All we know about Cuba is cigars and Fidel Castro and salsa," reminds Holly. (If I think about it, I canıt even remember when Castro was considered a good guy.) "I think the trade embargo has been, in fact, an information embargo instead. Weıve been isolating ourselves from them. I had a sense that the times are changing and that Cuba will take a new place in the world soon. And itıs only 90 miles away, which is amazing to me. Then we started doing research, and found out that thereıs lots of women and artists there and so we interviewed several of them."

Among the Cuban Divas interviewed in the pilot are Assata Shakur, an ex-Black Panther living in Cuba in exile, Emelia Machado, a Santeria Priestess who drums like the devil (or an angel depending on who you ask), and Lizette Vila, the president of the Cuban Association of Film and Radio, who is often criticized for being a feminist in her work. Responds Vila, "Feminism is alive, philosophic, full of ideas, projects. What is Machismo? It is empty; it is nothing."

Other people the Adventure Diva film crew came into contact with, were everyday Cubans who were unintimidated by this small, merry band of filmmakers. One such chance meeting was with "Instincto" all-girl rap group who give Holly some tips on rap, along with other insights on life as teenagers in Cuba.

Most likely, you wonıt find these sorts of stories on National Geographic Explorer. Nor would you discover that gas is precious and stored in Tupperware containers, and that it takes more than a dozen big containers to make it from Havana to Santiago. On the other hand, as correspondents go, I canıt see Dan Rather ever being caught in the travel debacle Holly found herself in when she had to push a O51 Chevy a few miles to the nearest black market gas dispatch. Then again, this is the stuff Emmys are made of.

Of course, such filmmaking (and Diva-empire building) doesnıt happen without a uniquely talented crew. Besides Holly, who directs, stars, and co-produces the Adventure Diva series, there's her mother, Jeannie Morris, the producer and a former producer of several national programs, as well as a recipient of the Nell Shipman Award for outstanding achievement in film. For the Cuba episodes, there was Felicity Oram, the editor, two filmmakers, Cheryl Dunn, who had her own film, "Sped" premiere at the Rotterdam Film Festival (also, check out her work in the Artist of the Week), and Paul Mailman, also known for his cinematography for the Sundance Film Festival Filmmakerıs Trophy winner, "Smoke Signals." The Cuba shows, along with 6 more Adventure Diva shows from India, New Zealand, and Iran, will air on PBS this fall.

Meanwhile, where to next season? Maybe Eritrea, maybe Turkey. That all depends on the research. The Diva crew looks at a country that interests them, then read books, magazine articles, and most importantly, start talking to people. Theyıre not looking for stars, rather, icons with subsistence. "But," Holly admits, "the most exciting material comes through word of mouth. Like at the beginning, we would ask people, "Whatıs a diva?" and what came forth were names that werenıt necessarily mega stars. They were people who had touched peopleıs lives. For example, some people would say their mother, or a bus driver in Russia they once met, or Eleanor Roosevelt. People were excited to talk about people they admired or heard of, but who donıt necessarily get talked about in mainstream press. The grassroots approach is where itıs happening."

"I have no doubt that itıs going to work," states Holly about Adventure Divas. "Why? Because all the people working on this, and myself, weıre living this reality. And while it may not be in the boardrooms, itıs a huge market, and we are America. Itıs not just altruism; itıs the recognition that the cultural climate is right, then taking that sensibility to the most impactful medium. The time has come when there needs to be a meeting of passion and the marketplace."

The time has come for Adventure Divas.

A different version of this story originally ran in W.i.g. Issue #7. Look for Adventure Divas TV series premiering this Fall on PBS. Meanwhile, check out their website at www.adventuredivas.com.

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