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Modart's Breast Mold Exhibit Opened in San Francisco
By K. Gasperini
More than 300 people showed up at Red Five on the corner of Haight and Ashbury for the Modart Breast Mold Art Gallery exhibit on March 23. Intricately strung along the walls and ceilings of the store where 78 breast molds, shaped from plaster-of-Paris, modeled by real women and painted by graffiti, street, skate, and snowboard artists including, Ed Templeton, Shepard Fairey, Tina Basich, Joe Sorren, and Jon Jensen. D.J. Satva Long kept the beat while people milled about, reading the descriptions from individual artists detailing their inspiration for each breast mold paintings. While it was an alluring display, the colorful breasts made an impact reminding viewers just how important and tragic the epidemic of breast cancer truly is in America.
Stand-out breast molds included Jest's United States flag mold and Jon Jensen's "masectomy" breast mold. "There was a lot of pressure to paint a breast mold from a woman who has had a masectomy," recalled Jensen. "I felt enormous responsibility with this breast mold, but it's something I could do for the cause."
The cause was Boarding for Breast Cancer Foundation, a non-profit organization that promotes education, awareness, and early detection among young women and men about breast cancer. In conjunction with the athlete artists' organization Modart, the idea of the exhibit was to bring awareness about this disease into an artistic realm.
Modart Founders, Shaney Jo Darden and Mona Mukherjea-Gehrig began their concept to help the Boarding for Breast Cancer Foundation after crafting breast molds modeled, literally, from the breasts of women-athletes, celebs, and musicians-at last year's BBC Snowboard + Music Festival. Their breast mold art booth was filled with pro snowboarders and attendees waiting for their chance to paint the molds, which then sold for $50-100 a piece.
Modart's "Keep a Breast" campaign this year extended their breast mold concept with dozens of breast molds from various women painted by carefully selected artists from the action sports, street, and graffiti genres. Their first exhibit took place February 28 in New York City at the Inhumane Shop on Mulberry Street; their second, in San Francisco.
Modart's online gallery and live auction is open for bidding at www.modart.com from April 1-10. Final breast molds sales will take place on-site at the 6th Annual Boarding for Breast Cancer Snowboard + Music Festival, at Sierra-at-Tahoe, April 14, 02001. This year's Modart booth will be twice the size as last year and include art supplies, paints, and breast molds for people to paint, auction, and buy-with the proceeds to benefit the Boarding for Breast Cancer Foundation.
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