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In the News
Check out our first review on Sacklunch.com
Communication Arts:
CA ran several covers of W.i.g. Magazine—mostly based on the artwork of
Joe Sorren—as well as calling out W.i.g.’s unique layouts and use of text
and illustrations. Joe Sorren: "This piece was originally painted for kicks
but was later used as an accompanying image to a poem by Stephen Motley in
Women in General (W.i.g.) magazine."
Adweek:
High Concept: Neo-feminist
The Competition: Bright surfer mag Wahine
Cool Column: "Vox Femini," in which readers rant about life in a man’s
world.Why It’ll Fly: Young women in sports, art, and music are seldom covered
with the attitude and awareness that W.i.g. presents. Unlike many other
women’s publications, [W.i.g. creators] are the audience that they write about.
Media Central Digest:
"No, it’s not a site devoted to makers of hairy headwear—W.i.g. stands
for Women in General. This online magazine is devoted to art, sports,
music, and culture and is highly stoked and edgy. Reviews of musicians like The
Geraldine Fibbers, Sleater-Kinney and Rickie Lee Jones fall under
W.i.g.;’s editorial scope, as does an animated female comic heroine named
Vespula….The look of W.i.g. online is quite good and if its editors deiced to
expand, its format will certainly bear it."
Ms.
"If all you’re fed is shit, then that’s all you know to look for," says
Kathleen Gasperini, founder, editor of the quarterly W.i.g. Sick of
"fitness, fashion, and beauty tips passing for women’s sports journals,"
Gasperini created her own mag for 17-35 year old women who are active both
mentally and physically.
Paper:
"…Gasperini created W.i.g. to be the voice of her generation of
women—active in sports, art, music, and culture—having worked for more traditional
women’s magazines and found them lacking."
Pulse:
W.i.g. stands for this slick paean to contemporary culture. W.i.g. is
poised at the razor’s edge, artistically. The mag version has earned accolades
for its graphic design prowess, including an award from the American
Industry of Graphic Arts. W.i.g. combines arts, sports, and music and then delves
right into reproductive rights, surfing, and women in filmmaking. Music
forays include a complex interview with avant-garde pianist/vocalist Diamonda
Galas; quickie reviews of new material from Tilt, Kathy McCarty, and Big Apple
punksters Goop; and a brief article extolling the virtues of starting
your own record label.
Request:
"No tampon ads. No makeup tips. No articles on how to make boys like
you. If this is the future of women’s magazines, things are definitely looking
up. W.i.g. takes up where the original Sassy magazine left off: It’s hip,
reverently feminist, and committed to the larger issues that shape
women’s lives. W.i.g.’s pages are ripe with culture."
San Francisco Review:
"W.i.g. (Women in General) features Gen-X mountain bike babes,
snowboard philosophy, comic book creatin’ chick chat, surfergrrl travails, and
the digs on D.J. divas. It’s succeeds because…it’s about grrls who rock the
house, shred ollies, draw comix, spin vinyl…"
Scrawl:
"Here are some of the sports mentioned in W.i.g.: in-line skating,
snowboarding, skateboarding, biking, whitewater rafting, kayaking,
boxing, ultimate frisbee, rock climbing, and street luging. I loved W.i.g. I
don’t love sports. How could a dedicated non-jock like me find so much to
like about this magazine? Simple. Although there’s tons of straightforward
athletic-type info (where to find women’s mountain bike camps and
clinics; the best rock climbing gear), the wiggers have put together a mag as
well-rounded as the women they write for. The sports stories are mostly
profiles of fascinating people and events, so even if you’re not
heading out for a quick kayak trip on the edge of the Tibetan Plateau, you’ll keep
reading. And there’s lots of other stuff too; a large music section,
articles on women around the world, tons of web reviews, book reviews, and great
art and photos. At ever opportunity, readers get the most information
possible: pertinent addresses and phone numbers are listed throughout."
Sportswear International:
Kathleen Gasperini started W.i.g., for Women in General, that covers a
variety of women’s issues, from sports and film, to music and art, to
appeal "to younger women stoked on sports." She says that traditional sports
magazines were "not of my generation. My generation, or Generation F
(for feminist) is stoked on sports for the adventure of it, not the fitness
aspects." W.i.g. covers sports from an experimental perspective, with
beautiful artwork and photographs of women snowboarding and surfing, as
well as poetry, cultural notes, and interviews with women athletes. W.i.g.
popularity is obvious."
Utne Reader:
"Finding a hard copy of W.i.g. was never easy in the first placem but
fans can now get at least a dose of the magazine’s in-your-face design and
commentary at their website www.wigmag.com.
The Village Voice:
According to the editor, Gasperini writes, "W.i.g. approaches sports
from the angle of why women do them in the first place: for the fun of it—sports
as a metaphor for life. The reason that niche publications such as W.i.g.,
Go Girl, and Bust succeed is that we are the audience we are writing about. The
key is authenticity. We know a magazine boob-job when we see it."
Wasatch County Courier:
"…unlike the women’s magazines on Smith’s or Day’s newsstands, W.i.g.
says nothing about lipgloss, meals to reach a man’s heart, or thinner thighs
in 30 days….W.i.g. is about real women. The adventures of all that is being a
woman. W.i.g., like its own conception, is about empowerment."
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